Digital platform and international catalogue
Redesign of the digital presence of a Portuguese furniture brand, bringing together catalogue, projects, editorial content and professional resources in a bilingual platform.
The Chaise Longue needed a platform capable of reflecting the maturity of the brand while at the same time organizing an extensive universe of products, materials, environments, projects and professional documentation. The work was approached as a continuous digital infrastructure, prepared to support communication, consultation and commercial development.
The main challenge was to balance demanding visual presentation with objective navigation. The platform had to respond to different audiences — end customers, architects, interior designers, dealers and the press — without fragmenting the experience or reducing the depth of the catalogue.
An architecture was defined that clearly separates brand, product, projects, content and the professional area. The catalogue began to organize families, typologies, materials and technical information; the portfolio gained editorial reading; and the resources intended for professionals were brought together in a dedicated area. The experience was prepared in Portuguese and English, with autonomous management of the main content.
The Chaise Longue now has a digital base consistent with its positioning, capable of presenting the brand, supporting product specification and providing relevant information to different stakeholders. The structure was prepared to grow with new collections, environments, projects, markets and professional resources.
The project began with one essential decision: the website could not function only as a showcase. It had to translate the visual quality of the Chaise Longue and, at the same time, make an extensive offer accessible, with different product families, finishes, usage contexts and commercial needs.
Product organization was treated as a central component of the platform. Categories, individual pages, materials, environments and relationships between contents were structured to facilitate consultation without taking protagonism away from the image and detail of the furniture.
The platform integrates institutional presentation, portfolio, news, search, contacts and an area dedicated to professionals. This last one brings together catalogues, price lists, high-definition images, technical materials and models for projects, creating a clearer access point for architects, designers, dealers and the press.
Management was organized through dedicated components for products, projects, editorial content, forms and languages. The structure makes it possible to update information, launch collections and develop new areas without rebuilding the platform with each evolution of the brand.
